Sephora - San Francisco, CA
posted 5 months ago
As Marketing Manager within Brand Marketing at Sephora, you will play a pivotal role in running brand-funded investment strategies for our Retail Media network, aimed at driving retailer preference for the category. This position is essential for developing retail media knowledge that will enable you to effectively advise brands on the execution of their brand-funded media campaigns from start to finish. Reporting directly to the VP of Brand Marketing, you will support brands that heavily invest in Sephora's co-op initiatives, ensuring that their marketing efforts align with our strategic goals. In your day-to-day responsibilities, you will manage upwards of 20 campaigns each month, ensuring flawless execution and adherence to timelines. The Brand Investment Manager will also be responsible for the monthly financial reconciliation of co-op funds and performance reporting, sharing insights on operational efficiencies that meet brand needs related to their co-op investments. Your role will encompass co-op management, where you will be an individual contributor supporting select brands across two categories on all brand-funded campaigns within Sephora's Retail Media Network. You will build and optimize processes to support the growing demands of brands, utilizing data to make informed recommendations that create win-win scenarios for both the brands and Sephora. Building strong relationships with key brand partners will be crucial to maximizing their retail investments, and you will need to collaborate cross-functionally within a highly matrixed organization, including teams from brand management, retail media, analytics, and finance. Your strategic approach to process organization will be vital in ensuring that work is effectively divided and managed. Additionally, you will partner with key brands on their onsite investment initiatives, providing guidance on media investment strategies. Your project management skills will be put to the test as you handle monthly financial reconciliations, manage timelines for active campaigns, and provide status updates to key team leads. You will also be responsible for delivering month-end co-op updates to the VP and advising the RMN team on process needs and optimizations.