Marketing Manager, Brand & Retention

$47,840 - $58,240/Yr

Tavour - Seattle, WA

Full-time - Mid Level

Remote - Seattle, WA

Administrative and Support Services

About the position

The Marketing Manager, Brand & Retention role at Tavour is designed for a dynamic individual who will enhance the company's brand presence and improve customer retention through strategic partnerships and social media engagement. This position combines brand management with retention strategies, focusing on building long-lasting relationships and engaging campaigns in the craft beer industry.

Responsibilities

• Develop and manage partnerships with other brands and influencers to enhance brand awareness and reach.
• Identify and engage with brands and influencers that align with Tavour's brand values and target audience.
• Track and analyze the performance of campaigns to continuously achieve better outcomes.
• Create, schedule, and publish content across Tavour's social media platforms.
• Engage with the community, respond to comments and messages, and foster a strong online presence.
• Monitor social media trends and adjust strategies to maximize engagement and growth.
• Develop and implement retention campaigns aimed at increasing customer loyalty and lifetime value.
• Design and manage loyalty programs, personalized communications, and special offers to enhance customer retention.
• Analyze customer data to identify trends and opportunities for improving retention efforts.
• Collect and analyze customer feedback to identify areas for improvement and implement solutions.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2+ years of experience in marketing, social media management, or customer retention roles.
• Strong understanding of digital marketing strategies and tools, especially in influencer marketing, brand partnerships, and social media.
• Excellent written and verbal communication skills.
• Comfortable operating in a data-driven environment where all efforts and campaigns are measured for efficacy and continued investment.
• Ability to multitask and manage time effectively in a fast-paced environment.
• Passion for craft beer and knowledge of the craft beer industry is a plus.

Nice-to-haves

• Experience in the craft beer industry.
• Familiarity with data analytics tools for marketing performance.

Benefits

• Flexible schedule
• Competitive salary and benefits package
• Opportunity to work with a passionate and dedicated team
• 100% remote role with flexible working hours