Marketing Manager Broadband

CommScope - Charlotte, NC

Full-time - Mid Level

Charlotte, NC

Electrical Equipment, Appliance, and Component Manufacturing

About the position

The Broadband Marketing Manager is responsible for the overall performance and success of the North American value proposition and campaign strategy. This role involves extensive cross-functional collaboration to ensure alignment with business goals, managing campaign execution, and measuring the impact of marketing initiatives. The position requires working onsite five days a week at one of the specified locations.

Responsibilities

• Determine the campaign strategy based on primary buyer business needs, detailing the breadth of campaigns and associated framework.
• Liaise with Product Line Managers on positioning, messaging, and campaign execution timelines.
• Define objectives and suggest tactic mix for the programs within the campaigns, collaborating with brand and regional campaign teams.
• Architect and coordinate campaign content strategy and track overall budget allocation in support of each campaign.
• Share best practices and successes to optimize the campaign approach.
• Continue coordination with campaign execution teams to ensure campaigns stay on track and deliver results.
• Coordinate quarterly reviews with key stakeholders to report on campaign performance vs. goals.

Requirements

• Bachelor's Degree in marketing, business, communications, or a related field.
• 5+ years of marketing experience across multiple roles.
• Experience building product marketing strategies and creating messaging value propositions.
• Demonstrated skills in business acumen, global and strategic mindset, customer focus, and managing complexity.
• Strong written communication skills.
• Excellent understanding of digital, social, inbound, outbound, and customer marketing tactics.
• Highly experienced in driving marketing programs in the technology space.

Nice-to-haves

• Experience in generating strong value propositions.
• Project management experience.
• Demonstrated passion for marketing and an entrepreneurial spirit.

Benefits

• Competitive salary
• Opportunities for career growth
• Work in a collaborative environment
• Access to cutting-edge technology and resources