Marketing Manager, Celadon

$65,000 - $70,000/Yr

Macmillan - New York, NY

Full-time - Mid Level

New York, NY

Publishing Industries

About the position

The Marketing Manager at Celadon Books will oversee the development and execution of creative marketing campaigns for a diverse range of book titles. This role involves collaboration with various stakeholders, including editors, authors, and publicists, to enhance title visibility and drive sales across multiple genres. The ideal candidate will bring strong project management skills, creativity, and a passion for books.

Responsibilities

• Develop and execute creative marketing campaigns for a wide variety of titles across genres to create awareness and drive sales
• Work closely with the Senior Director of Marketing Strategy to develop advertising plans for assigned titles and collaborate on ad copy and direction
• Strategize influencer marketing plans, including ARC mailings, influencer boxes, virtual author events for influencers, book club outreach, and sweepstakes with partner brands
• Manage early reading strategy on platforms like Goodreads and Netgalley for assigned titles with an eye toward growing reviews and driving sales
• Work closely with the Social Media Manager to develop organic and paid promotions across Facebook, Instagram, and TikTok
• Attend weekly publicity/marketing meetings and title specific meetings with authors and agents
• Plan and execute trade marketing campaigns, including conducting bookseller mailings, pitching bookstore and library book clubs, assisting the Macmillan Events team with trade shows, and working closely with the Macmillan Library Marketing team
• Manage the creation of sales assets, including sell sheets, promotional graphics for accounts, and account-specific requests
• Communicate plans to sales team at bi-weekly sales meeting, sales conference, and as needed
• Maintain budget for assigned titles
• Present learnings from influencer marketing programs at title-specific post-mortem meetings
• Send campaign updates to authors and agents via Google Docs

Requirements

• 5+ years marketing experience in trade book publishing
• Excellent communication, presentation, and writing skills
• Strong understanding of social media platforms, influencer relationships, and advertising landscape across a variety of adult readerships
• Results-oriented, motivated, resourceful, and able to work independently
• Exceptional organizational skills with the ability to multitask, prioritize, and thrive in a busy working environment
• Energy, creativity, and a passion for a wide variety of book genres
• Basic InDesign and Photoshop skills
• Google Business Suite skills

Benefits

• Annual salary of $65,000 - $70,000