Marketing Manager, Central Paid Media

$70,900 - $151,700/Yr

Amazon - New York, NY

Full-time - Mid Level

New York, NY

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Marketing Manager for Central Paid Media at AWS is responsible for leading the paid media strategy and operations within the AWS Marketing organization. This role emphasizes relationship management with various internal stakeholders and involves collaboration with a digital media agency to enhance operational processes. The position offers significant exposure across different teams and levels within the organization, allowing the manager to impact the business positively.

Responsibilities

• Manage the digital media agency in strategic direction, flawless execution, campaign process and staffing
• Build and manage mechanisms to inspect and optimize AWS Marketing's paid digital media investments, operational excellence and campaign prioritization
• Provide operational support to AWS internal teams for campaign execution and management
• Monitor and manage the agency's progress and continually improve campaign launch procedures
• Collaborate with the Paid Media Product team to ensure inclusion of new paid media tools and infrastructure into agency practices

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams

Nice-to-haves

• Paid Media Experience

Benefits

• Comprehensive medical, financial, and other benefits
• Equity and sign-on payments as part of total compensation package
• Flexible working culture to support work-life balance
• Mentorship and career growth opportunities
• Employee-led affinity groups fostering inclusion