Marketing Manager, Consumer Marketing (B2C) - FIFA World Cup 26™

Endeavor Group Holdings • New York, NY

336d • $60,406 - $80,000

About The Position

On Location is looking for a Marketing Manager to join the B2C Marketing team for FIFA World Cup 26™. This role will report into our Senior Manager, Consumer Marketing (B2C) and will help execute fan marketing strategy for premium hospitality offerings across integrated, consumer marketing programs.

Requirements

• 3-5 years of experience supporting consumer marketing campaigns including but not limited to digital, influencer, social media, OOH, events, and/or marketing operations, with some portion of the experience within sports and entertainment
• Experience and comfort with presenting to multiple levels of the organization
• High attention to detail and project management skills
• A results-focused approach with experience managing multiple projects from start to finish
• A strategic mindset including interpreting data to inform strategy and execution
• Proactive disposition. You are resourceful, a self-starter and willing to roll up your sleeves to get the job done
• The ability to work in a fast-paced, high-pressure environment with tight deadlines

Nice To Haves

• Passion for soccer and familiarity with the FIFA World Cup
• Bilingual or multilingual proficiency (especially French and/or Spanish)

Responsibilities

• Execute B2C marketing efforts, taking campaigns from insights & strategy to implementation
• Own marketing calendars, cascading go-live dates and shifts to cross-functional partners
• Work with internal stakeholders to launch and manage influencer campaigns
• Support the execution of experiential marketing activations
• Research & present case studies on relevant campaigns and products
• Maintain all necessary resources & decks in preparation of and for weekly cross-functional meetings and major marketing milestones
• Help manage collaboration with and requests from agency partners
• Analysis of engagement & performance metrics, adapting efforts to maximize impact
• Execute daily marketing responsibilities, including top of week reporting and maintenance of marketing calendars
• Develop and own creative briefs
• Work closely with creative teams and agencies on the development of marketing assets, messaging and frameworks
• Manage the customization of marketing materials for different consumer groups to support their unique regional and audience-specific needs
• Confirm all consumer marketing efforts comply with FIFA and On Location brand standards, marketing guidelines, and legal regulations

Benefits

• Health care
• Retirement
• Vacation and other paid time off
• Short- and long-term incentives
• Growth and developmental opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Performing Arts, Spectator Sports, and Related Industries