Marketing Manager (Content & Campaign Strategist) - USA Hybrid

$117,500 - $164,700/Yr

Wolters Kluwer - Madison, WI

Full-time - Mid Level

Madison, WI

Publishing Industries

About the position

The Marketing Manager (Content & Campaign Strategist) is a key role within the Clinical Surveillance and Compliance team, responsible for developing integrated marketing campaigns and engaging content to support product marketing initiatives. This position focuses on driving demand generation by understanding the purchasing journey of Hospital Director of Pharmacy leaders and crafting compelling campaigns that resonate at each stage of the buying process. The role also involves enhancing omnichannel marketing strategies for the company's offerings, Sentri7 and Simplifi+.

Responsibilities

• Design, develop, and execute integrated marketing campaigns that align with product marketing strategies to generate demand and fuel pipeline growth.
• Develop engaging content tailored to different stages of the buyer's journey, ensuring message alignment to address specific pain points and drive conversions.
• Analyze market trends and buyer behaviors to inform marketing and content strategies and identify new opportunities to drive engagement.
• Conduct thorough research to build detailed buyer personas and map out their journey, ensuring content and campaigns are strategically targeted.
• Lead and manage webinar programs to enhance thought leadership, engage target audiences, and drive demand.
• Implement SEO best practices to enhance content visibility and drive organic traffic, optimizing content for search engines.
• Utilize data-driven insights to optimize marketing campaigns for improved performance and ROI.
• Oversee multiple projects simultaneously, ensuring timely delivery of campaigns and adherence to marketing goals.
• Work closely with Product Marketing Managers, Marketing Operations and Digital Teams to ensure alignment of marketing strategies and objectives.
• Maintain and enhance brand integrity across all marketing initiatives and communications.

Requirements

• 7+ years of marketing experience, preferably in B2B technology or healthcare industries.
• Proven experience in campaign and content development with a focus on demand generation.
• Excellent project management skills with the ability to manage multiple priorities.
• Expertise in developing buyer personas and journey mapping.
• Proficiency in SEO and content optimization techniques.
• Strong collaboration and communication skills to work effectively with cross-functional teams.

Nice-to-haves

• Bachelor's degree in Marketing, Communications, or a related field.
• Strong understanding of the Hospital Director of Pharmacy leaders' purchasing journey.
• Experience in healthcare or pharmaceutical marketing is highly desirable.
• Demonstrated ability to drive strategic initiatives and deliver measurable results.

Benefits

• Medical, Dental, & Vision Plans
• 401(k)
• FSA/HSA
• Commuter Benefits
• Tuition Assistance Plan
• Vacation and Sick Time
• Paid Parental Leave