Marketing Manager - CRM

About the position

At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets. Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Responsibilities

• Support the strategy, development, and execution of CRM programs across our portfolio of brands.
• Drive traffic and sales at our retail stores and build awareness and demand for our brands and products.
• Have a voice in communication strategy and testing plans.
• Support the CRM team in all aspects of CRM marketing campaigns and lifecycle triggers.
• Support setting the strategy of CRM lifecycle journey programs.
• Build, Quality Assurance, and schedule deployment of error-free SMS, email, and mobile push messages.

Requirements

• 3+ years of CRM experience, with at least three of those years in the retail industry.
• Hands-on experience with communication channels of email, push, in-app, and SMS at scale.
• Knowledgeable in CSS & HTML.
• Strong working knowledge of Braze, Dutchie, Sweed, SpringBig, Monday.com, and Smartsheets.
• Hands-on experience with webhooks and API is preferred.
• Must have an intimate working knowledge of MarTech platforms and integration with CRM.
• Natural collaboration skills and service orientation.
• Exceptional organizational and project management skills.

Nice-to-haves

• Outstanding verbal and written communication skills.
• Proven track record of developing and executing successful marketing strategies.
• Strong understanding of local marketing tactics, including events, promotions, and partnerships.
• Demonstrated ability to analyze market trends and conduct competitive analysis.
• Proficiency with Adobe Creative Suite software.
• Proficiency with Microsoft Outlook, Word, Excel, and PowerPoint software.

Benefits

• Career Growth Opportunities
• Competitive Pay and Benefits (Health, Dental Vision)
• Generous PTO and Parental Leave
• 401(K) Retirement Plan
• Life/AD&D Insurance, Short & Long-Term Disability
• Community Involvement Initiatives
• Employee Referral Bonuses and Product Discounts