Marketing Manager, Customer Centric Video Content Marketing

$122,500 - $157,000/Yr

NewYork-Presbyterian Hospital - New York, NY

Full-time - Mid Level

New York, NY

Hospitals

About the position

The Marketing Manager for Customer Centric Video Content Marketing at NewYork-Presbyterian plays a crucial role in enhancing patient experiences through effective project management and creative video content. This position focuses on developing engaging patient education videos and strategic communications that guide patients through their healthcare journey, from initial contact to post-visit follow-ups. The role also involves expanding video assets across various public channels, including the organization's website and YouTube platform.

Responsibilities

• Create engaging and intuitive patient education videos for the customer journey.
• Develop and execute strategies for expanding video assets into public channels such as the webpage and YouTube.
• Manage projects effectively to ensure timely delivery of video content.
• Collaborate with healthcare professionals to gather insights and information for video content.
• Communicate directly with various personnel at the hospital, including physicians and their staff.

Requirements

• Bachelor's Degree from a recognized college or university.
• 5 years of marketing experience with a corporation or advertising agency.
• Outstanding interpersonal and communication skills.
• Working knowledge in CRM, Marketing Automation, and Analytics tools.
• Ability to work independently and communicate effectively with healthcare professionals.
• Proficiency in MS Office Suite (Word, Excel, PowerPoint, Project, and Outlook).
• Flexibility in scheduling, with the ability to work some evenings and weekends.

Benefits

• Comprehensive and competitive benefits package.
• Opportunities for personal and professional growth.
• Dynamic work environment that embraces diversity and inclusion.