Marketing Manager, Customer Centric Video Content Marketing

$122,500 - $157,000/Yr

NewYork-Presbyterian Hospital - New York, NY

Full-time - Mid Level

New York, NY

Hospitals

About the position

The Marketing Manager for Customer Centric Video Content Marketing at NewYork-Presbyterian is responsible for enhancing patient experiences through strategic video content. This role involves project management, creative development of patient education videos, and expanding video assets across various public channels. The position is integral to shaping patient interactions from initial contact through post-visit follow-ups, ensuring effective communication at critical moments in the customer journey.

Responsibilities

• Manage and execute video content projects focused on patient education and engagement.
• Develop strategic communications to enhance the patient journey from first contact to post-visit follow-ups.
• Create engaging and intuitive video content, including tutorials on clinical procedures.
• Expand video assets into public channels such as the hospital's webpage and YouTube platform.
• Collaborate with healthcare professionals to ensure accurate and effective messaging in video content.

Requirements

• Bachelor's Degree from a recognized college or university.
• 5 years of marketing experience with a corporation or advertising agency.
• Outstanding interpersonal and communication skills.
• Working knowledge in CRM, Marketing Automation, and Analytics tools.
• Ability to work independently and communicate effectively with hospital personnel.
• Proficiency in MS Office Suite (Word, Excel, PowerPoint, Project, and Outlook).
• Flexibility in scheduling, with the ability to work some evenings and weekends.

Benefits

• Comprehensive and competitive benefits package.
• Opportunities for personal and professional growth.
• Dynamic work environment that embraces diversity and inclusion.