Marketing Manager (Digital Focus)

$42,484 - $52,454/Yr

KDK Sales & Equipment - Washington, IA

Part-time - Mid Level

Remote - Washington, IA

About the position

The Marketing Manager (Digital Focus) at KDK Sales & Equipment, LLC is responsible for leading and executing marketing strategies that enhance customer engagement and drive business growth. This role involves developing digital marketing campaigns across various platforms, optimizing user experiences, and utilizing data to improve marketing performance. The position offers a unique opportunity to shape a critical area of the company while working in a flexible, hybrid environment.

Responsibilities

• Develop and implement digital marketing tactics aligned with business goals.
• Generate qualified sales leads through marketing strategies.
• Establish and manage campaigns across digital, social media, email, and traditional channels to engage target audiences, driving conversions and brand awareness.
• Optimize marketing funnels using tools like Salesforce, Facebook Business Manager, and LinkedIn Campaign Manager.
• Design, publish, and manage content for Facebook, X, Instagram, YouTube, and website.
• Write and publish copy for website, advertisements, press releases, and print.
• Execute brand positioning strategy to ensure all outputs align with corporate identity.
• Continuously evaluate emerging media strategies to identify growth opportunities.
• Analyze and report marketing performance, using data to improve results.
• Oversee marketing budgets and optimize resources.

Requirements

• Background in agriculture required.
• Must be extremely detail-oriented, with a commitment to producing high-quality, consistent work independently.
• Must be very organized, with the ability to prioritize time-sensitive assignments.
• 3+ years of digital marketing experience in the agriculture industry.
• Proven experience with digital media platforms and tools.
• Strong data-driven decision-making skills.
• Experience collaborating with internal teams and external partners.
• Strong and professional communication skills.
• Proficiency with graphic design software and website management.
• Ability to interpret market trends and enhance customer experience through marketing initiatives.

Benefits

• Flexible schedule
• Paid holidays
• Paid time off