Marketing Manager, Digital Recruitment Marketing

Villanova University - Villanova, PA

Full-time - Mid Level

Villanova, PA

Educational Services

About the position

The Marketing Manager for Digital Recruitment Marketing at Villanova University is responsible for developing and executing integrated digital marketing campaigns aimed at attracting prospective graduate students for a select portfolio of master's programs. This role involves project management, collaboration with internal teams, and analysis of campaign performance to meet enrollment goals. The position requires a strong understanding of digital marketing tools and strategies, as well as a commitment to the university's mission and values.

Responsibilities

• Support the Digital Recruitment Marketing function by enhancing awareness for master's programs.
• Provide project management support to the Director of Digital Recruitment Marketing.
• Develop and optimize lead generation campaigns using digital advertising, social media, and email marketing.
• Collect and analyze campaign performance data to ensure enrollment goals are met.
• Manage the development and execution of analytics for recruitment marketing campaigns.
• Report on digital advertising metrics and overall success of marketing campaigns.
• Provide marketing, copywriting, editing, and messaging support to the digital recruitment marketing team.
• Coordinate with University Communication and Marketing functional areas as needed.
• Assist with other traditional marketing efforts to ensure proper timing and coordination.

Requirements

• Bachelor's degree required; equivalent combination of education and experience considered.
• 4+ years of relevant professional marketing experience, including writing, research, and project management.
• Strong writing, interpersonal, organizational, and planning skills.
• Ability to handle multiple projects and deadlines in a fast-paced environment.
• Detailed working knowledge of marketing functions, including brand management and digital communications.
• Proven record of developing and executing strategic marketing plans.
• Proficient in digital marketing tools such as Google Analytics, Google Ads, Meta, and LinkedIn.
• Competent in performing online research and using databases.
• Proficient in Microsoft Word, Excel, PowerPoint, and Adobe Acrobat.

Nice-to-haves

• Bachelor's degree in marketing, communications, or English/journalism preferred.
• Experience in higher education or non-profit environments preferred.
• Experience with the Slate platform or comparable CRM tools preferred.
• Experience coordinating photo and video content development.