Phihong USA - Fremont, CA
posted 2 months ago
The Marketing Manager or Marketing Director at Phihong USA is a pivotal role responsible for developing and implementing a comprehensive B2B marketing and communication strategy on a global scale. This position requires a strategic thinker who can analyze marketing data to extract key insights, identify market trends, and apply best practices to inform decision-making processes. The successful candidate will collaborate with cross-functional teams to enhance the Phihong brand message within the power supply market, ensuring that all marketing efforts align with the company's overall objectives. In this role, you will lead the product marketing strategy, working closely with the sales team to identify and attract the right customers for new products. You will define product positioning and ensure that it resonates with the needs of target audiences. Additionally, you will work with global teams to ensure the successful implementation of marketing strategies across various regions. Your responsibilities will also include overseeing integrated communications, media strategy, and the development of marketing materials, such as corporate and product-related collateral, website content, and social media assets. Moreover, you will manage executive communication for the senior leadership team, which includes preparing presentation materials and presenting ideas and final deliverables to internal sales teams. Effective communication with sales leaders regarding event implementation will also be a key aspect of this role. This position is fully onsite in Fremont, CA, and operates Monday through Friday from 10 am to 7 pm.