Marketing Manager/Director

$75,000 - $120,000/Yr

Unclassified - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

About the position

Bell Design Group is seeking a full-time Marketing Director to lead our marketing efforts and team from our Los Angeles office. This role is pivotal in managing and promoting our studio, which specializes in a diverse range of projects including hotels, affordable housing, production studios, civic campuses, residences, restaurants, and commercial spaces. The Marketing Director will oversee the production, development, and quality of all marketing collateral, which includes portfolios, project photography, websites, social media direction, RFP/Qs, and public events. The ideal candidate will possess a keen eye for design and the creative arts, and will collaborate closely with both administrative and project teams. A strong understanding of current discourse and historical trends in architecture and design is essential. The Marketing Director will be expected to think strategically in creating marketing assets and will work hand-in-hand with the Principals and Directors as part of the leadership team to shape effective marketing and media strategies. This includes leading the coordination between Marketing, PR, Branding, and Business Development teams. In addition to overseeing day-to-day marketing activities, the Marketing Director will engage in architectural and design discourse by writing compelling narratives about projects and the studio, curating outstanding imagery for portfolios, and identifying the best projects and stories for targeted audiences. This role requires a proactive approach to research and identifying new opportunities, such as RFP bids and emerging marketing trends, to enhance brand awareness and company visibility.

Responsibilities

• Oversee day-to-day marketing activities, including file management, communications, project data organization, etc.
• Consistently update and maintain all marketing collateral.
• Actively track and manage contacts and leads using the CRM (Deltek Vantagepoint).
• Design and implement branding, public relations, firm activities, marketing, and business development strategies in conjunction with other firm leaders.
• Research and identify new opportunities, such as RFP bids, new marketing trends, or brand/company awareness.
• Coordinate with project teams to identify and implement marketing opportunities based on our work, from concept sketches to finished projects.
• Manage proposals in response to RFPs/RFQs.
• Identify opportunities for awards, conferences, etc.
• Oversee maintenance and updating of websites, digital portfolios, and various online platforms.
• Oversee direction and quality of social media, including Instagram and LinkedIn, as managed by other team members.
• Coordinate photography shoots, helping to curate the best imagery.
• Craft well-written narratives to describe projects, people, and the studio.
• Manage the financial budgets for the marketing department in conjunction with the Principals.

Requirements

• 6 - 12+ years of experience in marketing and/or architecture/related fields.
• A passion for the built environment, storytelling, and the creative arts.
• Proficiency in Adobe Creative Suite and Microsoft Office software; familiarity with Bluebeam, Deltek Vantagepoint, and Ajera preferred.
• Ability to converse fluently in architectural/creative and professional languages.
• Exceptional communication skills - verbal, visual, and written.
• Flexible, creative, and exploratory approach, rooted in current industry knowledge.
• Independently organized and efficient.

Nice-to-haves

• Experience in managing social media accounts and digital marketing strategies.
• Familiarity with architectural design principles and trends.

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance
• Matching Retirement Investments
• Paid Holidays & Personal Time Off
• Studio Happy Hours & Training Sessions
• Studio-sponsored field trips and volunteer opportunities
• Optional hybrid work schedule