Marketing Manager (eCommerce, Digital, PowerBI)

$93,600 - $108,160/Yr

Kyyba - Warren, MI

Full-time - Mid Level

Warren, MI

Professional, Scientific, and Technical Services

About the position

The eCommerce Brand Analytics Lead is responsible for leading marketing and eCommerce analytics, measurement, and strategic insights. This role involves cross-functional collaboration to integrate and assess data from various sources, serving as a key contact for brand stakeholders to identify opportunities and facilitate collaboration.

Responsibilities

• Lead data and analytic integration and assessment across data sources.
• Develop a deep understanding of brand(s) and identify opportunities for growth.
• Facilitate collaboration among stakeholders to enhance brand performance.
• Provide strategic insights and recommendations based on data analysis.
• Utilize Power BI for reporting and analytics purposes.

Requirements

• 5+ years' experience with digital performance analytics/research.
• Experience with project management and collaborative projects.
• Deep understanding of marketing analytics and strategic insights.
• Strong presentation and problem-solving skills.
• Proficiency in Excel, including building and maintaining macros.

Nice-to-haves

• Previous eCommerce reporting experience is preferred.
• Knowledge of Omniture and various tracking services.
• Understanding of web analytics tools and data modeling techniques.

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance