JPMorgan Chase - Columbus, OH
posted about 2 months ago
The Vice President will work as part of the Consumer & Community Banking line of business focused on the Engagement Marketing which has a specific emphasis on supporting customer engagement strategies. As a Marketing Manager-Engagement Marketing Vice President, you will leverage your strong marketing and campaign strategy experience to build customer strategies to lead Financial Health education focusing on the digital destination and experience, content and tools, and channels in which to engage customers. You will leverage your digital-first marketer, data-driven and analytical skills, while also being a creative thinker who is passionate about the customer experience. In addition, you should enjoy building something from the ground up that can enhance quantifiable business results. In this role, you will partner with Marketing, Product, Customer Segment, Sales, and Digital teams to help identify opportunities to improve the customer experience, lead innovation, and deliver a new digital destination for Financial Health. There will be a strong focus on content planning, development, and marketing (including tools and functionality) and collaboration with social media marketing, PR, and digital advertising to lead customers to online destinations. You will support campaign strategy, planning, and implementation of Consumer Bank engagement marketing initiatives with relevant site content grounded in insights. You will contribute to the engagement strategy utilizing omni-channel approaches inclusive of all channels: branch & banker, digital, email, and owned/paid media channels. Developing a test-and-learn agenda by working across a cross-functional team will be essential, as well as recommending solutions and testing plans to improve customer experience, focused on customer insights and pain points specific to financial health. Partnering with our Analytics team to build a robust performance scorecard to continually evaluate and optimize program objectives and results will be a key responsibility. You will partner heavily with the Digital and Analytics Centers of Excellence in all aspects from opportunity identification through implementation.