Marketing Manager, External Communications & Public Relations

$70,000 - $90,000/Yr

Year Up - New York, NY

Full-time - Mid Level

New York, NY

Social Assistance

About the position

The Marketing Manager for External Communications & Public Relations at Year Up United is responsible for executing the organization's external communications strategy in alignment with its impact goals. This role involves project management for multi-stakeholder projects, collaboration with internal teams and external partners, and ensuring brand alignment across various initiatives. The ideal candidate will possess strong relationship-building skills, strategic thinking, and a passion for social justice, while also engaging with students as a mentor and advocate.

Responsibilities

• Work closely with the Associate Director to align organizational impact goals with PR functions.
• Develop executive briefings and innovative PR campaigns.
• Measure the impact of PR initiatives and identify growth opportunities.
• Manage the administration of the PR function, including processing invoices and developing press releases.
• Create processes to support effective execution of tasks and projects.
• Share outcomes across the marketing team for broader awareness, including on social media.
• Manage relationships with key stakeholders and ensure project success from planning to delivery.
• Create and present strong project plans and briefs for effective project execution.
• Partner with internal teams and external partners to drive awareness campaigns.
• Manage projects from ideation to execution, including events and PR strategies.
• Supervise and manage PR and communications agencies to ensure business continuity.
• Coordinate across internal teams to ensure strong execution of projects.
• Act as a learning community member by engaging with Year Up United students.

Requirements

• 5 years of public relations work experience required; branding experience preferred.
• Experience managing social media for a business or executive, including LinkedIn.
• Experience creating, executing, and measuring public relations campaigns with strong media relationships.
• Track record of successful management of client relationships and people.
• Excellent communication (verbal and written), copywriting, and critical thinking skills.
• Excellent project management, time management, and organizational skills in a fast-paced environment.
• Creative storyteller with a passion for awareness-building among a corporate audience.
• Preferred proficiency in public relations tools, including press releases and press tracking tools.

Nice-to-haves

• Experience with Salesforce, Drupal, Google Analytics, or similar systems.
• A passion for working with young adults and a strong commitment to the mission of Year Up United.
• Understanding of the Opportunity Divide and its drivers.

Benefits

• Comprehensive healthcare options and dental coverage.
• 401(k) match for eligible participants.
• Earn three weeks paid vacation in the first year of employment; four weeks after the initial year.
• Funds available to support staff in achieving career objectives ($2,500 per year).