Amazon - Boston, MA
posted 2 months ago
Amazon Web Services (AWS) is seeking an experienced Marketing Manager to join our Free Training marketing team, dedicated to helping millions of people worldwide build their AWS cloud skills. This role is part of the AWS Growth Marketing team, focusing on Global Marketing Programs. As a Streaming Marketing Manager, you will play a crucial role in shaping the marketing strategy for our free training program and managing the operations of our livestream channel, AWS Training Live. In this position, you will be responsible for developing efficient marketing mechanisms and optimizing the customer journey. You will collaborate cross-functionally with various teams within Amazon, including product marketing, campaign marketing, product management, and developer relations. Your contributions will help find innovative ways to reach customers with our free livestreamed training, enhance our content strategy, and ensure smooth day-to-day operations. Your daily tasks may include observing livestreamed training content to generate creative ideas for customer engagement, collaborating with colleagues to develop high-quality content, and analyzing data to derive insights that inform our marketing strategies. You will also be responsible for monitoring channel health, managing access to program tools, and ensuring adherence to marketing best practices. This role requires a passion for learning and helping others learn, as well as a strong focus on data-driven decision-making. You will be instrumental in contributing to the growth and development of the AWS Training program, ensuring that we continue to provide valuable resources to our audience.