Marketing Manager, Growth

Datature - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

About the position

The Growth Marketing Manager will be a vital member of the go-to-market team, responsible for strategizing and executing marketing campaigns aimed at developers and technical enterprise stakeholders. This role combines creative campaign design, channel engagement, and technical marketing to enhance Datature's market presence and drive user engagement.

Responsibilities

• Develop and execute lifecycle marketing campaigns across multiple channels, ensuring alignment with business objectives and brand consistency.
• Design targeted retargeting strategies to increase conversion rates and engagement among existing customers.
• Monitor, analyze, and report KPIs to ensure marketing initiatives reach revenue objectives.
• Conduct and incorporate strategic product, market, and customer analyses to uncover high-potential user segments and better understand their needs.
• Identify new growth drivers or opportunities for improvement and leverage new emerging channels to accelerate user time to value and speed to monetization.
• Design personalized messaging in the product and touch-points involving mediums such as email, in-product, and social channels.
• Leverage technical marketing tools and techniques, such as campaign automation, retargeting functions, and tools like Segment and Mixpanel.

Requirements

• Minimum 4 years of experience in B2B / Developer Tools / Product Marketing, with a proven track record of launching successful marketing campaigns.
• Experience in marketing to developers and technical audiences to drive early-stage planning and design content messaging and visuals for this segment.
• Excellent written and verbal communication skills, with an intuitive understanding of what motivates enterprise stakeholders and developers.
• Ability to understand how customers use products, identify gaps, and proactively find areas of opportunity.
• Capability to explain complex, technical topics in a simple and approachable way.
• Graphics design skills and attention to detail in vetting visual assets is a must.
• Moderate technical fluency; familiarity with AI, APIs, and Introductory Machine Learning Techniques is a plus.

Benefits

• Opportunity to work in a technology-first team dedicated to developing intuitive and performant platforms.
• Impact on how users interact with complex machine learning capabilities.
• Engagement in solving tough problems in the field of machine learning.