Marketing Manager - Healthcare Content, PR and Lead Generation

$75,000 - $125,000/Yr

Texas Star Pharmacy - Plano, TX

Full-time - Mid Level

Remote - Plano, TX

11-50 employees

About the position

The Marketing Manager for Healthcare Content, PR, and Lead Generation at Texas Star Pharmacy is responsible for creating and managing marketing content specifically tailored for the compounding pharmacy industry. This role involves executing lead generation campaigns, managing digital assets, and supporting public relations efforts. The ideal candidate is a proactive and organized individual with a passion for healthcare marketing and communication, eager to contribute to the company's marketing strategies and community relations.

Responsibilities

• Develop comprehensive clinical content tailored towards compounding pharmacy marketing plans and editorial calendars for various marketing channels.
• Create engaging content for blogs, emails, whitepapers, case studies, eBooks, and print materials.
• Assist in crafting and executing email marketing campaigns.
• Write compelling copy, design templates, and analyze campaign performance.
• Utilize Salesforce Marketing Cloud, Pardot, and other campaign automation tools for email campaigns.
• Support the sales team with up-to-date compounding pharmacy content material.
• Create catalogues, prescription forms, and price lists.
• Develop and execute lead generation strategies to acquire customers and meet goals.
• Manage Google AdWords campaigns and marketing campaigns on Instagram and Facebook.
• Maintain and update lead databases and CRM systems.
• Collaborate on optimizing landing pages, forms, and call-to-action buttons.
• Monitor and track lead generation metrics and provide reports on campaign performance.
• Execute social media and communication campaigns in alignment with marketing strategies.
• Manage and maintain social media platforms including Facebook, Twitter, Instagram, LinkedIn, TikTok, and Pinterest.
• Post content, engage with followers, and manage online reputation.
• Monitor industry trends to identify opportunities for timely and relevant social media content.
• Support the development and distribution of press releases, media kits, and other PR materials.
• Assist in planning and executing marketing events, webinars, and trade shows.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• Familiarity with social media platforms and digital marketing concepts.
• Strong understanding of social media metrics and analytics.
• Exceptional written and communication skills, including copywriting and editing.
• Preferred: Healthcare or Pharmacy content writing experience.
• Familiarity with keyword placement, Google AdWords, and SEO.
• Photography experience and video editing skills.
• Proficiency in design and editing tools (e.g., Canva, Adobe Creative Suite).
• Knowledge of email automation tools, Pardot, and Salesforce Marketing Cloud.
• Familiarity with CRM systems.
• Willingness to travel up to 20% as needed.

Nice-to-haves

• Healthcare or Pharmacy content writing experience.
• Photography experience and video editing skills.
• Familiarity with keyword placement, Google AdWords, and SEO.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Happy hour
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance
• Work from home stipend