Marketing Manager - Healthcare Industry Group

$187,200 - $187,200/Yr

Alvarez & Marsal - New York, NY

Full-time - Mid Level

New York, NY

Professional, Scientific, and Technical Services

About the position

The Marketing Manager at Alvarez & Marsal Healthcare Industry Group will play a crucial role in developing and executing integrated marketing strategies to enhance the firm's brand across various healthcare sectors. This position involves collaboration with the Senior Director of Marketing and requires a proactive approach to managing marketing initiatives, client relationships, and business development opportunities in a fast-paced environment.

Responsibilities

• Design and execute end-to-end integrated marketing programs through events, outreach, engagement, thought leadership, lead nurturing, and follow-up.
• Manage and curate content on the Healthcare Industry Group website and maintain social media presence for the firm and key individuals.
• Work with marketing and practice leaders to develop, enhance, and refresh marketing collateral.
• Manage and execute strategic client events, including budget management, tracking, and reporting metrics and ROI.
• Oversee conference management, including sponsorships and measuring ROI from participation.
• Report and analyze events, conferences, and communications to track ROI and inform future initiatives.

Requirements

• Minimum of 5 years of experience in Marketing.
• Prior experience drafting internal and external communications.
• Experience with marketing automation and CRM tools; familiarity with Pardot and Cvent is helpful.
• Experience in reporting and data analysis.
• Understanding of Salesforce.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Bachelor's degree in Marketing or Communications.

Nice-to-haves

• Knowledge of B2B marketing, including email marketing, CRM, lead tracking, content creation, webinars, podcasts, and video.
• Outstanding written and verbal communication skills; comfortable writing marketing copy.
• Ability to work easily with senior leaders.
• Critical thinker with the ability to juggle multiple projects and adapt to changing circumstances.
• Ability to resolve complex issues autonomously.
• Collaboration across a team.

Benefits

• Healthcare plans
• Flexible spending and savings accounts
• Life, AD&D, and disability coverages
• 401(k) retirement plan with discretionary contributions