Marketing Manager Home Care

$65,000 - $65,000/Yr

Caring Family Home Care - Philadelphia, PA

Full-time - Mid Level

Philadelphia, PA

Ambulatory Health Care Services

About the position

The Marketing Manager at Caring Family Home Care LLC is responsible for developing and executing innovative marketing strategies to promote home care services and connect with prospective clients. This role requires strong relationship-building skills and the ability to manage comprehensive marketing campaigns across various platforms. The position offers a competitive salary and commission structure, along with medical benefits.

Responsibilities

• Craft and implement innovative marketing strategies to promote home care services to potential clients and referral sources.
• Conceptualize and manage comprehensive marketing campaigns across diverse channels, including social media, TV, Radio, and print media.
• Organize and represent the company at local events, conferences, parades, and networking opportunities.
• Cultivate and nurture relationships with key referral sources, such as physicians, hospitals, and local organizations.
• Collaborate on the creation and deployment of impactful marketing materials, including brochures and digital content.
• Conduct detailed analysis and reporting on the performance of marketing campaigns, leveraging insights to refine strategies.
• Drive the expansion of the coverage territory to contribute to business growth.

Requirements

• 3+ years of experience in Home Care Marketing with a proven record of delivering quality leads.
• In-depth knowledge of multiple marketing platforms (direct network and digital).
• Fluency in Spanish.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance
• 401(k) matching
• Referral program