Marketing Manager, Home Refinance

Rocket Companies - Detroit, MI

Full-time - Mid Level

Detroit, MI

About the position

The Marketing Manager, Home Refinance is responsible for developing and implementing strategic integrated marketing initiatives aimed at driving brand awareness, engagement, and revenue growth. This role involves leading cross-functional efforts to create and execute marketing strategies that generate leads and enhance the company's market presence, utilizing data insights and current market trends to optimize performance and achieve marketing objectives.

Responsibilities

• Develop and execute integrated marketing campaigns across multiple channels to reach target audiences and achieve campaign objectives
• Write effective marketing briefs, collaborating with internal stakeholders, subject matter experts, and content creators to produce high-quality, engaging marketing that aligns with brand messaging
• Monitor and analyze key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns and initiatives
• Collaborate with internal teams, agency teams, and vendors to align marketing efforts with overall business strategies
• Drive experimentation of new forms of messaging, visual identity, and brand voice across all marketing communications
• Implement lead generation programs and tactics to attract and capture qualified leads
• Build and maintain relationships with internal stakeholders, external partners, industry influencers, and media outlets to enhance brand visibility

Requirements

• 5 years of experience in a marketing role or equivalent experience
• 2 - 3 years of experience in the financial services space, preferably in lending
• Bachelor's degree in marketing or a related field, or equivalent competency
• Knowledge of project management principles

Nice-to-haves

• Advanced knowledge of the principles, practices and techniques of marketing strategies
• Advanced knowledge in analyzing and interpreting marketing related data
• Advanced knowledge in growing a brand and products through integrated marketing programs

Benefits

• Health benefits for employees and their families
• Support for individual well-being
• Career growth opportunities
• Innovative work environment
• Inclusive workplace culture