Marketing Manager (Hybrid)

Aprimo - Chicago, IL

Full-time - Mid Level

Hybrid - Chicago, IL

Professional, Scientific, and Technical Services

About the position

We are seeking a Marketing Manager, Campaigns & Events to join our dynamic marketing team. This individual will play a critical role in driving pipeline growth through online and offline events, multi-channel campaigns, and collaboration with sales and other key stakeholders.

Responsibilities

• Develop, execute, and optimize demand generation campaigns across digital and offline channels to generate MQLs, SQLs, and pipeline growth.
• Manage end-to-end campaigns leveraging tools like HubSpot and Salesforce, ensuring seamless integration and data accuracy.
• Collaborate with cross-functional teams (sales, product marketing, content, and design) to align campaign objectives with business goals.
• Plan, manage, and execute high-impact events, including webinars, conferences, tradeshows, and roundtables, to drive awareness and lead generation.
• Negotiate contracts, manage vendors, and oversee budgets to ensure event success.
• Track, measure, and report on event ROI to ensure alignment with demand generation goals and demonstrate event success.
• Define and track KPIs for campaigns and events, including lead volume, pipeline contribution, conversion rates, and ROI.
• Create regular reports and dashboards to communicate campaign performance to key stakeholders.
• Continuously analyze and optimize performance, using data-driven insights to refine strategies.
• Leverage marketing tools and platforms, including HubSpot, Salesforce, Google Analytics, and others, to execute, track, and analyze campaigns.
• Stay current with emerging technologies and trends to recommend innovative approaches to demand generation and event marketing.
• Additional responsibilities and duties as required.

Requirements

• 3+ years of experience in demand generation, event management, or marketing in a B2B SaaS environment, preferably in Martech or related industries.
• Proven track record of running successful multi-channel campaigns and managing events that deliver measurable business outcomes.
• Deep understanding of marketing metrics and KPIs, with the ability to analyze and act on data to improve performance.
• Strong project management skills, with the ability to manage multiple priorities and meet deadlines.
• Excellent written and verbal communication skills for collaboration and campaign messaging.
• Advanced knowledge of HubSpot and Salesforce is a must.
• Familiarity with marketing automation, CRM, and analytics tools.

Benefits

• Medical benefits with low premiums and choice of two programs (PPO or High Deductible)
• Dental benefits with choice of two programs (PPO or HMO)
• Vision benefits program
• Health savings account (HSA)
• Flexible spending accounts (FSA) for medical care, dependent care, and commuter/transit benefits
• 401(K) savings plan that matches the first 4% of compensation at 100%, and the next 2% at 50%
• Basic life insurance covered at 100% and twice the base salary, with additional voluntary/optional coverage available
• Disability insurance covered at 100% for 10 weeks for short term disability and covered at 50% for long term disability
• Paid maternity leave for up to twelve weeks and paid paternity leave for six weeks
• Employee Assistance Program (EAP) that provides employees with mental health resources and therapy consulting
• Unlimited PTO
• Flexible work schedules
• Bonus program that pays out quarterly