Marketing Manager (Hybrid)

Sempra International - San Diego, CA

Full-time - Senior

Hybrid - San Diego, CA

Utilities

About the position

The Marketing Manager at Sempra is responsible for developing and executing creative marketing strategies that leverage both traditional and digital channels. This role involves managing digital marketing tools, overseeing project execution, and ensuring alignment across various platforms. The Marketing Manager will lead integrated marketing campaigns, manage budgets, and report on the effectiveness of marketing programs, all while fostering a collaborative environment within the team.

Responsibilities

• Develops and executes marketing plans, strategy, and budget.
• Strengthens brand awareness and engagement by leading integrated marketing campaigns.
• Establishes and tracks clear key performance indicators (KPI) to assess, optimize, and refine strategy.
• Ensures materials are on-strategy and meet brand and legal guidelines.
• Develops content strategies that engage target audiences and drive brand awareness and conversions.
• Writes, edits, and publishes high-quality content for various communications channels.
• Collaborates with other content creators to produce multimedia content.
• Leads cross-functional teams to achieve campaign and business objectives.
• Creates or streamlines standard procedures, creates scopes of work, and operating budgets where needed.
• Manages vendors, budgets, and contracts.
• Owns corporate web properties and ensures alignment to best practices.
• Identifies opportunities for improvement or enhancement based on trends, audits, and research.
• Leads designers, developers, and internal teams in conceptualizing, defining, and executing web projects.
• Drives SEO/SEM initiatives; analyzes traffic data to understand user behaviors and flows.
• Develops, tracks, analyzes, and reports on KPIs for digital marketing campaigns and communications channels.
• Defines target audiences and key stakeholders for each campaign and/or communications channel.
• Creates regular reports and presentations to inform teams and leaders of communications performance.
• Keeps up to date on current trends and practices and evaluates emerging technologies.
• Plans, executes, analyzes, and reports on experiments and tests.
• Oversees email campaigns and programs for internal and external stakeholders.
• Directly supervises the daily workflow and operations of employees.

Requirements

• Bachelor's Degree in marketing, communications, advertising, or related field.
• 8 years of demonstrable experience leading marketing and advertising campaigns, content development, data analysis, and reporting.

Nice-to-haves

• Experienced in working with agencies, including managing budgets and contracts.
• Proficient in interfacing with senior executives.
• Skilled in working in a large, complex organization and building trusted relationships.
• Knowledgeable in Adobe Creative Suite, HTML, and CSS skills.

Benefits

• Hybrid work environment allowing flexibility between office and remote work.
• Opportunities for professional development and training.