AbbVieposted 7 months ago
Full-time • Mid Level
Florham Park, NJ
Chemical Manufacturing

About the position

The Marketing Manager I/II for HCP Marketing in the U.S. Migraine division at AbbVie plays a crucial role in developing and executing marketing strategies aimed at healthcare professionals. This position involves creating promotional materials, collaborating with cross-functional teams, and ensuring compliance with regulatory standards. The Marketing Manager will work closely with digital and media partners to enhance brand communication and effectiveness, contributing to the overall success of the UBRELVY brand.

Responsibilities

  • Develop HCP marketing materials that align with the brand strategy, including digital and non-personal assets.
  • Lead the non-personal and HCP media strategy, identifying new opportunities to efficiently reach customers.
  • Collaborate with medical, legal, and regulatory teams to review and approve promotional materials.
  • Partner with MABI to gain insights and understand customer needs.
  • Support and participate in the development of business and marketing plans.
  • Build strong working relationships with key customers through effective communication and partnership.
  • Bring innovative opportunities to differentiate the brand and educate providers.
  • Coordinate with multiple agencies and external vendors to plan and execute brand tactics.
  • Ensure compliance with AbbVie internal policies and external regulatory requirements.

Requirements

  • BA/BS required; MBA preferred.
  • Minimum 5 years of pharmaceutical industry experience required, with sales or marketing experience preferred.
  • 1-2 years of product management experience in direct-to-physician marketing preferred.
  • Strong oral and written communication skills, with the ability to present effectively to various stakeholders.
  • Ability to work collaboratively across multiple stakeholders.
  • Strong creative and conceptual thinking skills.
  • Strong interpersonal skills and financial/budgetary experience.

Benefits

  • Paid holidays
  • Health insurance
  • Dental insurance
  • 401(k)
  • Paid time off
  • Vision insurance
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