Marketing Manager I

$60,000 - $150,000/Yr

Kroll - New York, NY

Full-time - Mid Level

Hybrid - New York, NY

Merchant Wholesalers, Durable Goods

About the position

The Marketing Professional role at Kroll involves managing US-based service lines in collaboration with the global Marketing leadership team. The position focuses on developing and executing multi-channel marketing strategies to drive business development, enhance brand visibility, and engage target audiences through various marketing initiatives.

Responsibilities

• Collaborate with business and service line leaders to develop annual Marketing strategy and plans.
• Plan, execute and manage integrated Marketing activities aligned to strategy and plan.
• Develop a multi-channel content strategy and calendar in collaboration with the head of content and thought leadership.
• Plan and execute virtual and live conferences, sponsorships, and firm-hosted events.
• Elevate practitioner profiles and maximize brand exposure through public relations activities.
• Manage service line web pages and plan digital marketing campaigns with the Integrated Marketing team.
• Refresh sales tools, pitch decks, and collateral to enhance presentation formats.
• Collaborate with practitioners to translate client issues into go-to-market messages.
• Develop and compose content for email, social media, and digital advertising campaigns.
• Implement lead nurture campaigns that provide relevant content to prospective clients.
• Assist with developing and maintaining the marketing budget, tracking expenditures, and measuring ROI.

Requirements

• Bachelor's degree.
• Six to eight years of marketing experience with a proven ability to plan and deliver activities across various channels.
• B2B marketing experience preferred.
• Excellent communication skills, both verbal and written.
• Strong interpersonal, project management, and organizational skills with attention to detail.
• Ability to work well under pressure and manage conflicting priorities.
• Experience working in a collaborative, diverse team environment.

Nice-to-haves

• Working knowledge of Salesforce and Eloqua or comparable software.
• Proficiency in Microsoft Office: PowerPoint, Excel, and Word.

Benefits

• Competitive salary range of $60,000 to $150,000.
• Hybrid work environment in New York office.
• Opportunities for professional development and career growth.