Marketing Manager I

Kroll - New York, NY

Full-time - Mid Level

Hybrid - New York, NY

Merchant Wholesalers, Durable Goods

About the position

The Marketing Manager I position at Kroll, LLC is designed for an enthusiastic marketing professional with experience in multi-channel marketing, particularly within professional or financial services. This hybrid role involves managing US-based service lines in collaboration with the global marketing leadership team, focusing on developing and executing marketing strategies to drive business development and enhance brand visibility.

Responsibilities

• Collaborate with business and service line leaders to develop annual marketing strategy and plans.
• Plan, execute, and manage integrated marketing activities aligned with strategy and plan.
• Develop a multi-channel content strategy and calendar in collaboration with the head of content and thought leadership.
• Plan and execute virtual and live conferences, sponsorships, and firm-hosted events.
• Elevate practitioner profiles and maximize brand exposure through public relations activities.
• Manage service line web pages and plan digital marketing campaigns with the Integrated Marketing team.
• Refresh sales tools, pitch decks, and collateral to enhance presentation formats.
• Develop and compose content for email, social media, and digital advertising campaigns.
• Adapt marketing activities to local markets based on firm-generated initiatives.
• Ensure all marketing initiatives are strategic and measure performance against success metrics.
• Build and maintain mailing list database in Salesforce and work on direct email marketing campaigns.
• Assist with budget development and maintenance, tracking expenditures and measuring ROI.
• Stay updated on market trends and share insights with the marketing team and stakeholders.

Requirements

• Bachelor's degree.
• Six to eight years of marketing experience with a proven ability to plan and deliver activities across various channels.
• B2B marketing experience preferred.
• Excellent communication skills, both verbal and written.
• Ability to manage conflicting priorities and make independent decisions under pressure.
• Strong interpersonal, project management, and organizational skills with attention to detail.
• Experience working in a collaborative, diverse team environment.

Nice-to-haves

• Working knowledge of Salesforce and Eloqua or comparable software.
• Proficiency in Microsoft Office: PowerPoint, Excel, and Word.

Benefits

• Competitive salary range of $60,000 to $150,000.
• Hybrid work environment.
• Opportunities for professional development and career growth.