Truenorth Executive Search - Miami, FL
posted 4 months ago
About the position
The Marketing Manager position at Truenorth Executive Search, Inc. is a pivotal role within a dynamic and innovative custom B2B manufacturing company. This organization specializes in manufacturing commercial equipment for the retail and foodservice sectors, where it has established a reputation for industry-leading products and a strong focus on customer satisfaction. The company is currently backed by a prominent private equity sponsor, which is committed to significantly expanding the business through both acquisitions and a robust organic growth strategy. This strategy aims to penetrate new end markets and geographical areas, presenting a unique opportunity for the Marketing Manager to contribute to the company's growth trajectory. In this role, the Marketing Manager will be responsible for leading all day-to-day marketing functions in close collaboration with the sales organization. The ideal candidate will be a high-energy, hands-on leader who is eager to introduce innovative thoughts, ideas, and technologies to the business. Key responsibilities will include overseeing essential partner relationships, driving eCommerce initiatives, and managing all social media channels. This includes the creation and development of a comprehensive social media strategy that aligns with the company's goals and enhances its market presence. This position offers a challenging yet rewarding opportunity for a self-starter to join a successful enterprise and support the executive team in elevating the business to the next level. The company offers a competitive base salary along with a bonus incentive, making it an attractive opportunity for the right candidate. Additionally, the role allows for remote work, providing flexibility in the work environment.
Responsibilities
- Lead all day-to-day marketing functions in partnership with the sales organization.
- Oversee key partner relationships to enhance business growth.
- Drive eCommerce relationships to expand online presence and sales.
- Manage all social media channels, including the creation and development of social media strategy.
- Introduce new thoughts, ideas, and technology to the business to foster innovation.
- Support the executive team in strategic growth initiatives.
Requirements
- Proven experience in a marketing management role, preferably in B2B manufacturing or related industries.
- Strong understanding of eCommerce and social media marketing strategies.
- Excellent leadership skills with the ability to motivate and inspire a team.
- Ability to develop and implement effective marketing strategies that align with business goals.
- Strong analytical skills to assess market trends and customer needs.
- Exceptional communication and interpersonal skills.
Nice-to-haves
- Experience in the retail or foodservice sectors.
- Familiarity with digital marketing tools and platforms.
- Knowledge of SEO and content marketing strategies.
Benefits
- Competitive base salary
- Bonus incentive
- Remote work opportunity
