Marketing Manager - Jazz, Hip Hop, and Contemporary Music

John F Kennedy Center For The Performing Arts - Washington, DC

Full-time - Mid Level

Washington, DC

Performing Arts, Spectator Sports, and Related Industries

About the position

The Marketing Manager for Jazz, Hip Hop, and Contemporary Music at the Kennedy Center is responsible for leading the development and execution of marketing strategies for these key programs. This role aims to maximize audience engagement and revenue generation opportunities through tailored marketing strategies. The Marketing Manager oversees all aspects of marketing strategy, including affinity relationship marketing, planning, data analysis, and reporting, while also supervising the Assistant Marketing Manager for Comedy & Special Programming.

Responsibilities

• Lead the development and execution of marketing strategies for Jazz, Hip Hop, and Contemporary Music, including planning, dynamic pricing, data analysis, and reporting.
• Create season planning documents, detailed revenue projections, and strategic marketing plans.
• Supervise and support Assistant Marketing Manager, Comedy & Special Programming, ensuring effective campaign development and execution while fostering professional growth and optimizing strategies for increased revenue generation.
• Serve as a liaison between internal staff and external representatives, ensuring seamless coordination of marketing efforts.
• Build and maintain various CRM lists in Tessitura.
• Collaborate with cross-functional teams to coordinate marketing initiatives and maximize audience engagement.
• Other duties as assigned.

Requirements

• Bachelor's degree preferred; must have at least 4-6 years professional experience in sales, marketing or performing arts management.
• Theater marketing experience preferred.
• Strong analytical skills and ability to produce effective oral and written communications.
• High level of productivity and increased attention to detail.
• Advanced capabilities with standard personal computing programs.
• Working knowledge of CRM systems, Tessitura preferred.
• Candidate must be local or willing to relocate to the DMV area.

Benefits

• Paid holidays
• Sick time
• Retirement plan
• Relocation assistance
• Staff offers for discount tickets
• Qualifying employer for the Public Student Loan Forgiveness Program (PSLF)
• Commuter programs including pre-tax options for discounted parking and SmartBenefits (WMATA)
• Annual Leave, Sick Leave, and Personal Days available immediately upon hire
• 11 paid holidays per year
• Medical, Dental, and Vision benefits with FSA and HSA options, and paid FMLA
• Flexible work arrangements