About the position
As a dedicated Marketing Manager Lead - Direct Mail at USAA, you will play a crucial role in developing and executing strategies and programs for direct mail marketing tactics that support the branding and marketing efforts of USAA's Insurance marketing team, particularly focusing on Property and Casualty lines of business. This position requires a deep understanding of marketing principles and the ability to apply expert knowledge to complex and unique work assignments. You will be responsible for maturing channel capabilities and performance by developing and maintaining frameworks, strategies, playbooks, and processes that drive performance marketing. In this role, you will serve as the primary point of contact for USAA's direct mail agency partners, ensuring alignment with business goals and priorities across multiple products and strategies. You will implement strategies and tactics to support the acquisition, development, and retention of business, while effectively managing agency relationships. Your leadership will be essential in motivating cross-functional team members in the development and implementation of key initiatives, as well as in addressing escalated issues that arise during the marketing process. You will lead the process management role by creating, monitoring, and executing new processes, while also enhancing current ones. This includes assigning appropriate resources for marketing programs based on key business goals and overseeing the development and project management of multiple marketing campaigns and go-to-market plans. Your analytical skills will be put to use as you direct analyses, identify root causes, and develop recommendations for key work products. Additionally, you will leverage customer data and segmentation to personalize messages and enhance relevance, ensuring that marketing efforts are effective and aligned with customer needs. This position offers a flexible work environment, requiring in-office presence four days a week, and can be based in various locations including San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, Chesapeake, VA, or Tampa, FL. Please note that relocation assistance is not available for this position.
Responsibilities
- Develop and execute strategies and programs for direct mail marketing tactics.
- Mature channel capabilities and performance by developing frameworks, strategies, playbooks, and processes.
- Serve as the primary Insurance Marketing point of contact to USAA's direct mail agency partners.
- Implement strategies to support the acquisition, development, and retention of business.
- Apply expert knowledge of marketing principles to complex work assignments.
- Lead and motivate cross-functional team members in key initiatives.
- Manage the process of creating, monitoring, and executing new processes.
- Assign resources for marketing programs based on business goals.
- Oversee the development and project management of marketing campaigns and go-to-market plans.
- Direct analyses and root cause identification for marketing efforts.
- Leverage customer data and segmentation to personalize marketing messages.
Requirements
- Bachelor's Degree; OR 4 years of related experience may be substituted in lieu of degree.
- 8 or more years of relevant business support and/or general analysis experience.
- Demonstrated leadership experience.
- Expert knowledge of Microsoft Office Tools including Word, Excel, and Access.
- Expert knowledge of relevant industry data sources.
Nice-to-haves
- Expertise in developing and executing direct mail campaigns.
- Experience with evaluating and testing direct mail components.
- Ability to leverage customer data for personalized messaging.
- Experience overseeing Agency of Record for budget evaluation and campaign implementation.
- Capability to collaborate with cross-functional teams for effective campaign execution.
Benefits
- Comprehensive medical, dental, and vision plans.
- 401(k) retirement plan.
- Pension plan.
- Life insurance coverage.
- Parental benefits.
- Adoption assistance.
- Paid time off program with paid holidays and 16 paid volunteer hours.
- Various wellness programs.
- Career path planning and continuing education opportunities.
