Marketing Manager - Library

About the position

The Marketing Manager for the Library in Boise will play a crucial role in enhancing the visibility and accessibility of library services, programs, and events. This position involves developing and implementing marketing strategies that connect the community with the library's offerings, collaborating with various city departments, and fostering community engagement through innovative marketing initiatives. The role requires creativity and data-driven insights to ensure the library remains a valued resource for Boise residents.

Responsibilities

• Develop and implement integrated marketing strategies that promote the Library's services, programs, and events.
• Collaborate with city departments to integrate department messaging within broader citywide campaigns.
• Create cohesive marketing plans utilizing digital, print, and social media channels to reach diverse audiences.
• Oversee the creation and management of marketing content, ensuring alignment with brand guidelines.
• Produce and coordinate the development of print materials, newsletters, social media, and website content.
• Lead digital marketing efforts, including website updates, search engine optimization, and social media engagement.
• Track and analyze digital marketing performance, using data-driven insights to enhance campaign effectiveness.
• Coordinate with community partners, city departments, and local organizations to promote the Library's services and events.
• Develop and execute promotional plans to drive attendance and participation through targeted marketing efforts.
• Track and report on the effectiveness of marketing campaigns, using key performance metrics to refine strategies.

Requirements

• Experience in social media management and digital marketing.
• Strong understanding of marketing strategy and campaign development.
• Ability to analyze data and use insights to inform marketing efforts.
• Excellent communication and collaboration skills.

Nice-to-haves

• Experience in community engagement and event promotion.
• Familiarity with library services and programs.

Benefits

• Full-time position with a salary range of $61,000 - $72,500 per year.