Marketing Manager / Media Buyer

$40,000 - $54,000/Yr

Thryfty Detroit - Detroit, MI

Full-time - Mid Level

Remote - Detroit, MI

About the position

The Marketing Manager / Media Buyer at Thryfty Detroit is a strategic role focused on developing and executing innovative media buying strategies across various digital platforms. The position requires a blend of creativity and analytical skills to optimize advertising campaigns, particularly in the streetwear and fashion sectors. The role is hybrid, requiring a minimum of three days in the downtown Detroit studio, and emphasizes collaboration with a creative team to push the boundaries of marketing.

Responsibilities

• Develop and execute comprehensive media buying strategies aligned with marketing goals.
• Conduct thorough market research to identify target audiences and effective advertising channels.
• Negotiate rates and contracts with media vendors to secure optimal placements.
• Monitor and analyze campaign performance using analytics tools to ensure maximum ROI.
• Collaborate with the creative team to develop compelling ad content that resonates with target audiences.
• Stay updated on industry trends, emerging technologies, and best practices in media buying and advertising sales.
• Prepare detailed reports on campaign performance and present findings to stakeholders.

Requirements

• 1 year of experience in Facebook Advertising.
• 1 year of experience in Marketing.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Proficiency in Meta/Instagram Ads, Google Ads, and other digital advertising platforms.
• Experience in media planning and executing successful advertising campaigns.
• Knowledge of performance marketing techniques and metrics for measuring success.
• Familiarity with market research methodologies to identify consumer behavior patterns.

Nice-to-haves

• Prior experience in Motion, TripleWhale, or similar performance measuring platforms.
• Ability to assess what makes a good ad vs. bad ad.
• Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously.

Benefits

• Flexible working hours
• Hybrid work environment (in-person and remote)