Marketing Manager - Media & Email Strategy

$84,924 - $127,891/Yr

Elevance Health - Latham, NY

Full-time - Mid Level

Remote - Latham, NY

11-50 employees

Insurance Carriers and Related Activities

About the position

The Marketing Manager - Media & Email Strategy at Elevance Health plays a crucial role in the Omnichannel Marketing organization, responsible for leading the planning and execution of multi-channel marketing campaigns aimed at consumer engagement and retention. This position requires a results-driven marketer who can navigate ambiguity and collaborate effectively with various stakeholders to optimize marketing strategies based on business objectives.

Responsibilities

• Develop consumer-centric performance marketing strategies for member acquisition, onboarding, engagement, and retention.
• Collaborate with stakeholders to enhance marketing campaigns through planning, forecasting, optimization, and reporting.
• Provide strategic direction to Campaign Management and Operations teams for comprehensive journey strategies.
• Lead the development of multi-channel marketing campaigns, setting clear goals for each channel.
• Develop test & learn agendas with a viable measurement approach.
• Educate stakeholders about marketing campaign capabilities to maximize consumer engagement.
• Ensure campaigns are planned and executed on time by being detail-oriented.
• Identify opportunities to improve marketing capabilities and processes for future campaigns.
• Partner with Marketing Strategists to define optimal measurement approaches and lead performance forecasts.
• Provide actionable insights to stakeholders beyond standard KPIs, showcasing business impact and consumer behavior understanding.
• Communicate objectives, strategies, and performance results effectively with leadership and cross-functional teams.
• Develop and cultivate excellent relationships with business partners and marketing leaders.

Requirements

• BA/BS degree and a minimum of 5 years of related experience, or equivalent education and experience.

Nice-to-haves

• Healthcare marketing experience preferred.
• Experience with both B2B and B2C audiences.
• Background in the healthcare industry, financial services, or ad agency experience.
• Excellent communication skills.
• Ability to analyze opportunities and present objectives effectively.
• Possess a strategic and business-forward approach.
• Results-oriented with a hands-on attitude.
• Exceptional project management skills.
• Ability to bring together cross-functional teams.
• Experience with traditional and digital media.
• Experience working in a matrix organization.

Benefits

• Comprehensive benefits package
• Incentive and recognition programs
• Equity stock purchase
• 401k contribution