Marketing Manager, Mortgage

$117,000 - $127,000/Yr

Goodleap - Irvine, CA

Full-time - Mid Level

Irvine, CA

About the position

The Marketing Manager at GoodLeap is responsible for leading and executing marketing initiatives within the mortgage group. This role focuses on developing and implementing strategic marketing campaigns aimed at attracting current GoodLeap customers to the mortgage team, thereby supporting the company's sales goals. The ideal candidate will possess a strong background in both traditional and digital marketing, content creation, and analytics, along with a solid understanding of the mortgage industry.

Responsibilities

• Develop and implement comprehensive marketing strategies to promote mortgage products and services to current GoodLeap customers.
• Analyze market trends and customer needs to refine marketing approaches.
• Work closely with sales and product teams to align marketing efforts with business goals.
• Plan, execute, and monitor multi-channel marketing campaigns (digital, social media, email, print, etc.).
• Oversee content creation, including blog posts, social media, newsletters, and other materials.
• Manage lead generation campaigns, analyzing performance metrics and optimizing for results.
• Utilize SEO, SEM, and social media strategies to drive website traffic and generate leads.
• Track and analyze campaign performance using tools like Google Analytics, HubSpot, or similar.
• Manage the marketing budget and allocate resources across campaigns.
• Provide regular reports on campaign performance and budget expenditures.

Requirements

• Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
• 5+ years of marketing experience, preferably in the financial services or mortgage industry.
• Strong understanding of digital marketing, including SEO, PPC, and content marketing.
• Proficiency in marketing tools such as CRM systems, Google Analytics, and social media platforms.
• Excellent communication, project management, and analytical skills.

Nice-to-haves

• Familiarity with mortgage industry regulations and compliance.
• Experience with customer relationship management (CRM) software.
• Creative problem‐solving abilities and a results‐driven mindset.

Benefits

• Competitive salary ranging from $117,000 to $127,000 per year.