Nip Group - Woodbridge Township, NJ
posted about 2 months ago
NIP Group, Inc. is seeking a highly skilled and dynamic New Product Marketing Lead to take full ownership of marketing strategy and execution for new, industry-specific insurance programs, from inception through the growth phase. This role is perfect for a seasoned marketer with a passion for building from 'zero to one' and creating scalable, repeatable marketing playbooks. You will own the end-to-end marketing process, using sprint-based agile planning and a data-driven approach to ensure continuous progress and improvements. With support from the core marketing team, when necessary, you will work autonomously and take the lead in shaping a high-impact program that will contribute directly to the company’s growth. Experience with B2B and channel partner marketing is crucial, as you will be working closely with partners and vendors to drive program adoption and market expansion. This role is ideal for someone with startup experience, particularly in insur-tech or insurance, who thrives in fast-paced environments and loves driving results in dynamic, evolving markets. You must bring high-energy and creativity to this initiative, leveraging innovative approaches to break through in competitive markets and constantly looking for ways to push the boundaries of traditional marketing tactics. A willingness to experiment rapidly and fail fast to succeed is essential, as you will be iterating quickly to find the best strategies for scaling programs. You will also collaborate closely with leadership, sales, and cross-functional teams to ensure alignment and a shared vision for program success.