Marketing ManagerNew

Asset Living - Houston, TX

Full-time - Mid Level

Houston, TX

Real Estate

About the position

The Marketing Manager at Asset Living will provide strategic marketing support and insights to a portfolio of properties, collaborating with operational leadership to execute effective marketing efforts. This role involves developing innovative marketing plans, analyzing performance data, and ensuring the success of marketing initiatives to drive leasing efforts.

Responsibilities

• Work closely with operational leadership to maintain successful property marketing efforts that support overall leasing efforts.
• Leverage centralized marketing team support and vendor partner services to develop and execute marketing plans and strategies for the assigned portfolio.
• Analyze ongoing leasing and marketing performance, preparing performance data reports for operational leadership and clients.
• Recommend and oversee the execution of long-term and short-term goals with timelines, benchmarks, and KPIs using data to drive decision-making.
• Participate in scheduled calls with operational leadership and clients to review marketing performance of assigned communities.
• Provide leasing and marketing training and best practices to onsite teams.
• Create additional marketing ideas and campaigns to increase social media presence and drive qualified traffic to the communities.
• Develop 30-60-90-day marketing action plans for properties not meeting occupancy goals.
• Present recommendations, ideas, and strategies to operations and ownership, illustrating pros, cons, risks, and rewards.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• Proven experience in marketing support or a similar role.
• Strong written and verbal communication skills.
• Knowledge of consumer/user digital experience.
• Familiarity with online digital marketing platforms.
• Excellent organizational skills with the ability to multitask and prioritize effectively.
• Creative mindset with a keen eye for detail.
• Strong analytical and problem-solving abilities.
• Ability to work independently as well as collaboratively in a team environment.

Nice-to-haves

• 3-5 years marketing experience that directly supports marketing manager responsibilities; paid digital media, marketing strategy, data-driven decision making.
• Experience in Real Estate Property Management.
• Experience with Property Management Software - Yardi, Onesite, Entrata.
• Experience with industry-related CRMs - Rent Dynamics, Knock.

Benefits

• Dynamic team environment
• Opportunities for growth and development
• Recognition as one of the nation's Best and Brightest Places to Work
• Collaborative workplace culture