Marketing Manager-OMAKAI sushi

$60,000 - $75,000/Yr

OMAKAI Sushi Center LLC - Miami, FL

Full-time - Mid Level

Miami, FL

About the position

The Marketing Manager at OMAKAI Sushi Center LLC is responsible for leading marketing initiatives to promote the brand and increase customer engagement. This role involves strategic oversight of social media channels, managing marketing materials, and coordinating marketing efforts across various platforms. The position requires collaboration with restaurant management and the operations team to align marketing strategies with business goals, while also conducting market research to inform decision-making.

Responsibilities

• Lead weekly marketing calls; create agendas, assign tasks and deadlines & take detailed notes
• Manage all marketing materials and ensure database of images and collateral is organized and up to date
• Oversee content needs and direct photo shoots, developing shot lists, as needed
• Oversee the monthly management of social media channels (Instagram, Facebook, TikTok, etc.), ensuring consistent and engaging content
• Ensure all brand platforms (website, ordering sites, social media, google, yelp, etc.) have accurate information, updated photos, and consistent messaging
• Draft and distribute monthly newsletters highlighting priority items & current initiatives
• Support graphic designer with development of graphics, flyers and menu updates, as needed
• Support with influencer and media outreach for newsworthy moments or timely events i.e. new restaurant openings, participation in signature events, etc.
• Drafting press releases, pitches, coordination in all outreach efforts, etc.
• Share proactive ideas regarding promotions and menu updates to drive more sales
• Define and implement targeted campaigns that promote the brand, increase foot traffic, and engage the community
• Develop and implement customer retention strategies, including loyalty programs and referral incentives
• Conduct market research to identify trends, competitor activity, and customer preferences to inform strategy
• Monitor ROI on paid media campaigns and adjust spending to maximize reach and performance
• Assist in organization and production of any events throughout the year in timely manner (e.g. Miami Open, F1, etc.)
• Liaise with operations team to schedule media/influencer dines and monitor for corresponding coverage
• Work closely with restaurant management teams to align marketing efforts with daily operations, new menu introductions, and customer experience goals
• Track, analyze, and develop detailed reports on key performance metrics for all marketing activities, including website traffic, social media engagement, event performance, customer feedback, etc. (review sales patterns, identify trends, address key learnings)
• Monthly reports & In-depth quarterly reports
• Ensure that all content adheres to OMAKAI's tone, voice, and brand guidelines (familiarization with brand book)

Requirements

• Degree in Communications, Marketing, or related field
• Minimum 3-5 Years of experience in a marketing role, preferably within the food & beverage or hospitality industry
• Strong market analysis and comp reporting skills
• Strong writing, communication and organizational skills
• Attention to detail, proofreading and quality control
• Familiarity with graphic design and content creation

Nice-to-haves

• Bilingual (English/Spanish) preferred, but not required
• Passion for the food & beverage industry (love for sushi is a bonus!)
• Presence in office (exact days/details open to discussion)

Benefits

• Referral program