Marketing Manager or Director

$26,000 - $26,000/Yr

Granite Credit Union - Millcreek, UT

Full-time - Senior

Millcreek, UT

Credit Intermediation and Related Activities

About the position

Granite Credit Union is seeking a Marketing Manager/Director to lead its marketing operations and drive the growth of the credit union through effective promotion of its products and services. This position is crucial for enhancing the brand reputation and engaging with members to achieve business objectives. The Marketing Manager/Director will work onsite at the main office with a hybrid work option, and will report directly to the VP of Member Experience. The role involves overseeing the marketing team, collaborating with the creative team, and implementing comprehensive marketing strategies that align with the credit union's goals. The successful candidate will be responsible for developing and executing multi-channel marketing campaigns aimed at increasing brand awareness and member acquisition. This includes ensuring consistent messaging across all platforms, optimizing the marketing budget for maximum ROI, and utilizing data-driven insights to assess campaign performance. The Marketing Manager/Director will also be tasked with delivering financial and performance reports to executive leadership, negotiating media buys, and analyzing market trends to identify growth opportunities. In addition to these responsibilities, the role requires fostering strong cross-functional relationships with various sales departments and representing the credit union at external events. The Marketing Manager/Director will act as the Public Information Officer (PIO), serving as the primary communicator with the public and media, and coordinating with other agencies as necessary. This position is essential for promoting outstanding member service skills and applying the core values of Granite Credit Union.

Responsibilities

• Lead the development and execution of comprehensive marketing strategies that align with the credit union objectives.
• Oversee and provide visionary leadership to the marketing team fostering a culture of innovation and collaboration.
• Collaborate with executive leadership to align marketing efforts with overall strategy and business goals.
• Lead the development and execution of multi-channel marketing campaigns, driving brand awareness and member acquisition through strategic, targeted efforts.
• Ensure cohesive and consistent messaging across all channels and campaigns.
• Oversee and optimize the marketing budget to maximize ROI, carefully monitoring campaign expenses to stay within budget.
• Utilize data-driven insights to assess campaign performance and make strategic adjustments.
• Deliver financial and performance reports, analysis, and actionable insights to executive leadership.
• Negotiate and manage targeted media buys to align with and support marketing strategies, goals, and campaigns.
• Analyze market trends and competitor activity to identify growth opportunities.
• Regularly conduct market research to stay updated on industry shifts and consumer preferences, offering insights to guide product development and market positioning.
• Collaborate with various sales departments, including mortgage, consumer, commercial, and business, as well as the creative team, to ensure cohesive and effective messaging.
• Foster strong cross-functional relationships to drive integrated marketing initiatives and effectively communicate marketing strategies and results to all relevant stakeholders.
• Represent the Credit Union at external events and as the Public Information Officer (PIO), acting as the primary communicator with the public and media, and coordinating with other agencies or representatives as necessary.

Requirements

• 5+ years of proven experience in advertising, promotions, or marketing, ideally within the financial services industry.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Proficiency in marketing software and tools, including digital advertising platforms and analytics.
• Excellent written and verbal communication skills.
• Analytical mindset with a focus on data-driven decision-making.
• Knowledge of regulatory and compliance requirements in financial advertising.
• Creative thinking and problem-solving abilities.
• Experience in budget management preferred.
• Bilingual (Spanish) is a plus.
• Bachelor's degree in Marketing, Business, or a related field.

Nice-to-haves

• Bilingual (Spanish) is a plus.
• Experience in budget management preferred.