Amazon - New York, NY

posted 4 months ago

Full-time - Mid Level
New York, NY
10,001+ employees
Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

Join Amazon Business, a rapidly expanding $35 billion global business, as a Paid Media Marketing Manager. In this pivotal role, you will be part of a dynamic team dedicated to innovating and disrupting the B2B purchasing and procurement landscape. Your primary responsibility will be to create and implement world-class marketing strategies that support our mission to grow Amazon Business on a global scale. You will define, plan, execute, and measure Paid Media Campaigns across various channels including social media, display ads, and Amazon Display, all aimed at driving customer growth. As the main point of contact for our international marketing teams and external partners, you will strategize and authorize advertising launches for promotions and services. Your contributions will significantly impact our key performance indicators (KPIs) and play a critical role in the overall marketing strategy at Amazon Business. We are looking for a candidate who is not only analytical and resourceful but also customer-focused and a great communicator. You should be able to work independently under tight deadlines while maintaining a high level of attention to detail. In this role, you will take ownership of your work, overseeing projects from inception to completion. You will need to be comfortable making decisions in both ambiguous situations and collaborative environments. Strong time management and project management skills are essential, as is the ability to troubleshoot and solve problems effectively. This position requires a mindset geared towards thinking big about new opportunities and delivering high-quality results on time.

Responsibilities

  • Define and execute Paid Media strategies for Amazon Business worldwide.
  • Define best practices and measurement of paid media channels (social, display, Amazon Ads etc.) within Amazon Business for marketing partners to follow globally.
  • Act as the main Paid Media point of contact to direct external and internal partners and effectively collaborate with them to support successful advertising campaign launches.
  • Take ownership for efficient use of Amazon Business advertising budget worldwide by monitoring and advising on work output from partner teams in relation to paid advertising.
  • Derive actionable insights from data and synthesize to deliver and advise on improvements to campaign performance.
  • Report progress against goals and presenting relevant metrics to senior management, contributing to strategic decision-making processes.
  • Manage prioritization and trade-offs among customer experience, scope, and time to market.
  • Write joint business review documents, experimentation roadmaps and campaign plans that work backwards from the customer.

Requirements

  • 2+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building and optimizing multiple, simultaneous marketing campaigns
  • Experience managing or working within cross-functional marketing and creative teams
  • Bachelors degree or equivalent

Nice-to-haves

  • 5+ years of professional non-internship marketing experience
  • Experience in multi-territory campaign management
  • Experience in digital marketing and content production timelines and process

Benefits

  • Equity options
  • Sign-on payments
  • Medical benefits
  • Financial benefits
  • Comprehensive employee benefits package
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