Marketing Manager, Paid Social Acquisition

$125,000 - $125,000/Yr

G&P - Boston, MA

Full-time - Mid Level

Boston, MA

Professional, Scientific, and Technical Services

About the position

The Marketing Manager for Paid Social Acquisition at G-P is responsible for defining and owning the global paid media social strategy. This role involves overseeing the execution of campaigns, transitioning campaign management in-house, and ensuring high performance metrics are met. The position requires a data-driven approach to optimize efficiency and return on ad spend (ROAS) across various paid media channels, while also promoting a culture of development and learning within the team.

Responsibilities

• Define and own the paid media social strategy globally
• Partner with paid social stakeholders to establish a best-in-class approach to paid social
• Oversee the execution of campaigns, including content creation and creative production oversight
• Transition the company's paid social campaign management from an agency to in-house
• Accountable for key paid media performance metrics
• Apply a data-driven approach to explore opportunities for automation and optimization
• Build and develop strong relationships with platform partners like LinkedIn and Meta
• Ensure platform hygiene is maintained to a gold standard
• Localize content per region as needed (APAC & EMEA)
• Challenge assumptions about performance and use data to validate
• Improve audience targeting and performance
• Identify and test innovative opportunities
• Present performance data and strategies to senior stakeholders

Requirements

• 6+ years' demonstrable hands-on experience in Paid Social (Meta & LinkedIn essential)
• Experience in social-adjacent digital paid channels such as podcasts and OTT is a bonus
• Experience with tools like Business Manager, Looker/Google Data Studio, Airtable, Emplifi, HubSpot, Salesforce, and 6sense
• Proven experience managing budgets exceeding $1m/year
• Strong commercial acumen and results-driven approach
• Strong analytical, strategic, and mathematical skills with attention to detail
• Motivated self-starter with ambition and curiosity
• Strong interpersonal skills and ability to work with diverse personalities
• Excellent communication skills, both verbal and written
• Ability to thrive in a fast-paced environment and multitask effectively

Nice-to-haves

• Experience in social-adjacent digital paid channels such as podcasts and OTT

Benefits

• Generous paid parental leave
• Flexible time off
• Flexible spending accounts
• Medical insurance
• Dental insurance
• Vision insurance
• Sabbatical after 5 years of service