Marketing Manager, Paid Social

About the position

The Paid Social Media Manager at KiwiCo is responsible for leading and optimizing paid social advertising campaigns across various platforms, including Meta, TikTok, and Pinterest. This role is crucial for driving growth through innovative and data-driven strategies, managing the company's largest acquisition marketing channel, and making a significant impact on the business and its mission.

Responsibilities

• Scale existing paid social investments by identifying opportunities to drive incremental growth.
• Research and implement social media industry trends and creative best practices to stay ahead of benchmarks.
• Design, launch, and manage performance-driven paid campaigns on Meta (Facebook/Instagram), TikTok, and Pinterest, focusing on CPA and ROAS goals.
• Conduct A/B testing on creatives, landing pages, and bidding strategies to continuously optimize performance.
• Develop and execute creative strategies informed by current social media trends and data-driven insights.
• Collaborate with key stakeholders to conceptualize creative ideas for ads, including both brand and creator-produced content.
• Review drafts and ensure timely launches optimized for performance.
• Partner with external agencies and manage in-house relationships to streamline workflows, particularly for creator-driven content.
• Provide actionable, data-driven insights to the product development team to enhance landing page design and performance.
• Establish account and campaign strategies rooted in experimentation, industry benchmarks, and insights from account representatives at Meta, TikTok, and Pinterest.

Requirements

• 3-5 years of experience in paid social marketing, particularly on the Meta platform.
• Proven ability to collaborate with cross-functional teams, especially creative partners.
• Expertise in monitoring and leveraging industry trends, staying current on emerging platforms, shifts in the paid social media landscape, competitive activity, and channel best practices.
• Strong strategic thinking and analytical skills, with a data-driven mindset to translate insights into actionable marketing strategies.
• Demonstrated ability to track, analyze, and optimize campaign performance using data.
• Excellent written and verbal communication skills, with a knack for building strong relationships and collaborating effectively with account management teams, creators, and internal stakeholders.
• Experience presenting and reporting on campaign performance, trends, and actionable recommendations to key stakeholders, including senior leadership.
• Ability to thrive in a fast-paced environment, manage multiple projects simultaneously, and adapt to shifting priorities.

Nice-to-haves

• Experience with DTC subscription brands is a plus.
• Familiarity with tools like Looker or Mixpanel is a plus.

Benefits

• Hybrid work schedule with in-office days on Tuesday and Wednesday.
• Opportunity to work in a creative and innovative environment focused on children's education and engagement.