Marketing Manager, Partner Content, Growth Marketing & Free Training

$72,600 - $155,200/Yr

Amazon - Jersey City, NJ

Full-time - Mid Level

Jersey City, NJ

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Marketing Manager, Partner Content at Amazon Web Services (AWS) is responsible for developing and executing marketing strategies for the free training program aimed at partners. This role involves managing operations for the AWS Training Live livestream channel and optimizing customer engagement through innovative content strategies. The position requires collaboration across various teams to enhance the customer journey and ensure smooth day-to-day operations.

Responsibilities

• Contribute to strategic plans for marketing program growth, including development of new content types and customer engagement strategies.
• Develop video-on-demand marketing strategy to drive improved outcomes for core content.
• Analyze content performance and provide insights to stakeholders through retrospectives and metrics analysis.
• Manage marketing mechanisms for impact measurement.
• Ensure smooth day-to-day operations, including monitoring channel health and maintenance.
• Establish and manage mechanisms for series intake, selecting topics that align with marketing strategy.

Requirements

• 4+ years of professional non-internship marketing experience.
• Experience with Excel or Tableau for data manipulation and analysis.
• Experience building, executing, and scaling cross-functional marketing programs or campaigns.
• Demonstrated passion for continual learning and skill expansion.
• Highly collaborative with experience working cross-functionally.

Nice-to-haves

• Experience using customer research and metrics to assess marketing program efficacy.
• Direct to consumer marketing experience, preferably for developer-focused campaigns.
• Experience managing livestream programming on social channels.
• Familiarity with various marketing content mediums such as blogs, email, and social media.
• Ability to manage and prioritize multiple projects with attention to detail.

Benefits

• Flexible work hours and arrangements.
• Mentorship and career growth opportunities.
• Employee-led affinity groups fostering inclusion.
• Ongoing learning experiences and events.