Marketing Manager, Pediatric Vaccines Portfolio

GlaxoSmithKline • Philadelphia, PA

446d

About The Position

The Pediatric Portfolio Marketing Manager for US Vaccines at GSK is responsible for developing and implementing marketing strategies aimed at enhancing customer experience and achieving business objectives. This role involves leading cross-functional teams, managing marketing campaigns, and collaborating with global marketing teams to ensure alignment with strategic goals.

Requirements

• Bachelor's degree (BA/BS) in a relevant field.
• 1+ years of pharmaceutical or vaccine marketing experience.

Nice To Haves

• MBA
• Experience in US Vaccines marketing and/or sales.
• Knowledge of vaccines and US market dynamics.
• Project management experience with the ability to handle multiple projects simultaneously.
• Strong written and oral communication skills.
• Experience leading matrix teams and managing creative agencies.
• Experience with agile ways of working.

Responsibilities

• Lead development and roll-out of assigned campaigns and tactics, ensuring alignment to brand/portfolio strategy.
• Effectively work and/or lead cross-functional teams of internal and external partners.
• Develop the annual go-to market plan aligned to strategic imperatives and business goals.
• Plan, design, and execute omnichannel experiences tailored to prioritized customer segments.
• Drive performance by measuring and tracking key tactics.
• Collaborate with global marketing team on co-create projects.
• Manage the internal legal, regulatory, and medical review and approval of relevant materials for HCP communications.

Benefits

• Comprehensive benefits program including health insurance, retirement plans, and wellness programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree