Marketing Manager, Portfolio Growth - Remote Opportunity

KinderCare Education - Portland, OR

Full-time - Mid Level

Remote - Portland, OR

1,001-5,000 employees

Social Assistance

About the position

Futures start here. Where first steps, new friendships, and confident learners are born. At KinderCare Learning Companies, the first and only early childhood education provider recognized with the Gallup Exceptional Workplace Award, we offer a variety of early education and child care options for families. We pave the way for their lifelong learning journey ahead. And we want you to join us in shaping a future we can all be proud to share—in neighborhoods, at work, and in schools nationwide. At KinderCare Learning Companies, you'll use your skills and expertise to support the work (and fun) that happens in our sites and centers every day. From marketers and strategists to financial analysts and data engineers, and so much more, we're all passionate about crafting a world where children, families, and organizations can thrive. The Marketing Manager reports to the Director of Portfolio Growth and supports the development of the marketing strategy. This role drives the execution of growth initiatives for the KinderCare Learning Companies family of brands, focusing on launching new brands for the company and driving inquiry, consideration, conversion, and retention for schools/centers that are integrating into the KinderCare portfolio. The ideal candidate is able to manage quick turnaround projects, as well as high-profile programs, by providing leadership and direction across cross-functional teams.

Responsibilities

• Develop and maintain an understanding of the consumer and the unique needs of each consumer segment; demonstrate knowledge of the customer experience from awareness through retention and advocacy.
• Gather insights on local marketplace for future centers/schools and provide recommendations for reaching target consumers.
• Help develop and implement a marketing plan to drive growth for new centers and schools, ensuring all marketing initiatives are on strategy and drive consumer engagement.
• Lead end-to-end integrated marketing campaigns across all channels, bringing cross-functional partners together for successful execution in the market.
• Experience creating assets for digital channels, social media, print, email, signage, center or store design, and grassroots marketing.
• Protect and cultivate the brand. Ensure consistent, high-quality delivery of messaging, content, digital and social.
• Media (earned, bought, social) needs to be compelling and consistent to drive awareness and create customers.
• Ability to balance multiple marketing campaigns at one time.
• Maniacal focus on the details of in-flight projects while planning ahead for upcoming campaigns.
• Manage vendors and contractors and collaborate with internal colleagues across multiple teams including design, copywriting, operations, facilities, construction and field leaders.
• Ensure each marketing initiative meets performance metrics.
• Recap and make recommendations to senior leaders on the success of the initiative to inform future programs.

Requirements

• BS/BA in marketing, or equivalent experience.
• At least 8+ years in brand marketing, leading teams and developing or implementing high-profile marketing campaigns.
• Excellent interpersonal, written and oral communication skills.
• Demonstrated customer-centric approach.
• Demonstrated organizational and project management skills.
• Proficient knowledge of Microsoft Word, Excel, Smartsheet and Power Point required.
• Ability to run against measurable goals.
• Entrepreneurial mentality with the ability to spot original branding opportunities.
• Strong creative brief-writing skills.

Benefits

• Health insurance
• Dental insurance
• Paid time off
• Employee assistance program
• Vision insurance