Marketing Manager, Posterior Interbody Fusion

Globus Medical - Audubon, PA

Full-time - Mid Level

Audubon, PA

Merchant Wholesalers, Durable Goods

About the position

The Marketing Manager for Posterior Interbody Fusion at Globus Medical is responsible for participating in downstream marketing activities, supporting global product launches, and managing products through various stages of development. This role focuses on customer training, product lifecycle management, and developing marketing strategies that align with revenue goals, all while ensuring effective communication and collaboration with sales and clinical teams.

Responsibilities

• Participates in downstream marketing activities by supporting global product launches, sales and customer training, and collateral development.
• Supports product development efforts from launch through commercialization, defining market requirements for product lines.
• Manages products in several stages of development, including existing portfolio, near-term launch, pending FDA approval, and new products.
• Supports product lifecycle management, product roadmap, technique, new product training, and product launch readiness with revenue goals in mind.
• Keeps a strong pulse on the market by attending trade shows, VIP surgeon events, spine surgeries, and labs.
• Collaborates with upstream marketing to develop product launch plans responsible for customer segmentation/targeting, positioning, and value propositions.
• Provides subject matter expertise for assigned products supporting sales and customer product training as well as clinical support.
• Leads creation of product value messaging and product claims substantiation through clinical evidence generation.
• Develops marketing assets such as surgical techniques, sales collateral, and product in-service guides.
• Provides guidance in key sales situations for the product such as surgeon engagements.
• Develops and owns multi-channel marketing campaigns, including core content development, messaging, and positioning for procedural portfolio.
• Oversees marketing execution in regions to ensure consistent approach and strategy.
• Coordinates with regions in adapting global downstream marketing strategy and campaigns to region-specific circumstances.
• Takes the lead on the management of KOLs to execute promotional plan and clinical evidence strategy.
• Acts as a source of knowledge for and effectively coaches other product managers.

Requirements

• Typically requires a minimum of 5 years of related experience with a Bachelor's degree; or 3 years and a Master's degree; or a PhD with 1 years' experience; or equivalent experience.
• Proficiency with Microsoft Office with a strong ability to write business reports and correspondence.
• Effective communication skills with strong confidence to present before groups of customers, vendors, peers, and leadership.
• Ability to lead cross-functional project teams.
• Proficient in procedures, clinical applications, and products.

Nice-to-haves

• Preferred experience in Product Marketing/Management in the medical device industry.

Benefits

• Full-time position with competitive salary range of $101K - $128K per year.