Marketing Manager Product Marketing

Rite-Hite - Milwaukee, WI

Full-time

Milwaukee, WI

Wholesale Trade Agents and Brokers

About the position

This position is responsible for leading all product marketing efforts for the Doors, Machine Guarding, and Zoneworks portfolio as part of Rite-Hite's Interior Solutions Group. The role involves generating customer and market insights, creating a multi-year marketing strategy, and assisting product management in developing product roadmaps. The individual will drive opportunities for profitable growth through quality new product launches and enhance customer loyalty across the lifecycle of installed base products, measured by key performance indicators such as orders, price realization, and customer retention.

Responsibilities

• Create and execute an annual customer insight plan to discover unmet needs and validate product concepts.
• Lead a regular sales and service advisory board to incorporate customer feedback into marketing strategies.
• Capture insights through participation in customer experience center visits.
• Define enhancements to the customer experience and incorporate them into the marketing plan.
• Test ideas as part of the Rite-Hite innovation process to build high-value concepts for product management.
• Identify and drive insights from key external and internal data and trends to strengthen business investments.
• Create the marketing strategy for a product line to drive profitable growth.
• Provide market-backed pricing views to inform final pricing decisions.

Requirements

• Proven experience in product marketing or related field.
• Strong analytical skills to interpret market data and trends.
• Experience in developing marketing strategies and plans.
• Ability to collaborate with cross-functional teams and stakeholders.
• Excellent communication and presentation skills.

Nice-to-haves

• Experience in the manufacturing or industrial sector.
• Familiarity with Salesforce and sales tool utilization.
• Knowledge of pricing research methodologies.

Benefits

• Equal Opportunity/Affirmative Action employer.
• Drug-free workplace.