Marketing Manager (Remote)

Cascade Corporation - Toronto, OH

Full-time - Mid Level

Remote - Toronto, OH

11-50 employees

Wholesale Trade Agents and Brokers

About the position

The Marketing Manager at Cascade is a pivotal role responsible for leading marketing efforts to drive demand generation, opportunity conversion, and customer retention. This position offers a unique opportunity to significantly impact the company's growth trajectory by collaborating with cross-functional teams, including leadership, product, sales, and business operations, in a fast-paced fintech startup environment.

Responsibilities

• Create and implement a comprehensive marketing strategy to drive brand awareness, customer acquisition, and revenue growth.
• Plan, execute, and optimize multi-channel marketing campaigns across digital, social, email, and content marketing.
• Oversee the development of high-quality, engaging content that aligns with the brand voice and business objectives.
• Manage SEO strategies to improve organic traffic.
• Track, analyze, and report on key performance metrics to measure the effectiveness of marketing campaigns and optimize future efforts.
• Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Provide support in activating strategic partnerships that align with growth objectives.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in marketing, preferably in a high-growth startup or fintech environment.
• Proven track record of developing and executing outcome-based marketing strategies that drive growth.
• Strong understanding of digital marketing channels, including SEO, social media, and email marketing.
• Proficient in marketing analytics tools and platforms (e.g., HubSpot, Webflow, Google Analytics, Google Search Console, Canva).

Nice-to-haves

• Experience in a remote work environment.
• Strong communication skills and ability to collaborate effectively with team members.
• Passion for creating great digital experiences for users.
• Problem-solving mindset with a focus on innovation.

Benefits

• Remote-first company with flexible working hours.
• Health, dental, and vision benefits.
• Weekly free lunches and off-site trips.
• $1000 USD home office allowance.
• Equity plan to foster an owner-mentality.
• Opportunities for autonomy and mastery in the role.