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Marketing Manager- Residential Connections
Emerald Expositions - New York, NY
posted 2 months ago
About the position
Emerald is seeking an experienced Marketing Manager to lead attendee and exhibitor growth for the CEDIA Expo and Commercial Integrator Expo (CIX). This high-profile role involves collaborating with the show management team and the association to create impactful marketing strategies that enhance engagement and attendance. The Marketing Manager will also develop a year-long marketing plan to foster community between events, requiring strong attention to detail, creativity, and excellent communication skills.
Responsibilities
- Lead the development and execution of marketing plans to achieve delivery of business goals.
- Create and execute multifaceted B2B marketing campaigns to increase brand/product awareness and increase sales conversions and audience registrations.
- Work with the show team to develop themes, ideas, and concepts that attract and excite our demographic audiences.
- Collaborate on endemic social media campaigns and channels to increase awareness, drive registrations, and engage the community.
- Manage pre-show communication to all customers to ensure a high-quality pre-show customer experience.
- Help script and optimize messaging to advertisers, attendees, and sponsors.
- Collaborate with partners to disseminate content across paid, owned, and earned channels, managing production and approval for all campaign materials.
- Manage attendee communications for onboarding, promotions, and operations to ensure customer success.
- Deliver team tracking and reporting, manage post-event report creation, working with Marketing Operations on key data points.
- Establish and maintain strong working relationships with cross-functional departments and colleagues.
- Manage process with Registration Team to enhance customer experience throughout the registration process.
Requirements
- Event marketing experience including ticketed marketing campaigns.
- Experience in email marketing and marketing automation platforms.
- Experience in marketing content creation - emails, web copy, brochures, ads etc.
- Experienced in digital marketing, email marketing, lead generation, and PPC.
- Experience working with agencies and partners.
- A strategic thinker and team player comfortable working in a matrix organization.
- The creative ability to develop new opportunities and launch new initiatives.
- Experience with SEO campaigns and strategies.
- Knowledge of Adobe Creative Suite applications.
- Experience with WordPress.
- Excellent organization and project management skills.
- Ability to juggle and prioritize multiple projects.
- Willingness to take initiative.
- Professional written and verbal communication skills.
Nice-to-haves
- Experience with SEO campaigns and strategies a plus.
- Knowledge of Adobe Creative Suite applications a plus.
- Experience with WordPress a plus.
Benefits
- Unlimited vacation for exempt employees.
- Flexible working locations.
- 401(k) plan with a company match.
- Medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits.
- Parental and caregiver leave.
- Dependent, commuter, and FSA benefits.
- Professional development programs like Toastmasters.
- Mental wellness tools such as weekly guided meditation programs.
