Marketing Manager Retail

Navico Group Americas LLC - Mettawa, IL

Full-time - Mid Level

Mettawa, IL

About the position

The Marketing position within the Navico Group at Brunswick involves developing and executing marketing strategies aimed at driving traffic to key retailers. The role requires collaboration with various teams to ensure effective marketing campaigns and support the overall customer experience in retail environments. The position emphasizes innovation and strategic planning to enhance product visibility and sales performance across both brick-and-mortar and e-commerce platforms.

Responsibilities

• Develop comprehensive marketing plans to promote products at retailers.
• Lead cross-functional teams in the execution of retail marketing plans and campaigns.
• Regularly update online platforms to enhance customer engagement and optimize search performance.
• Collaborate with Amazon account managers to drive sales and improve product listings.
• Track and measure the effectiveness of marketing programs for continuous improvement.
• Work closely with sales teams to align marketing strategies with sales objectives.
• Organize promotional events and in-store activities to engage customers.
• Monitor competitor activities and adapt marketing strategies accordingly.

Requirements

• Bachelor's degree in marketing, business, or a related field.
• Previous experience in marketing, particularly in the retail sector.
• Strong project management skills to handle timelines and unexpected challenges.
• Ability to collaborate effectively and manage multiple assignments under tight deadlines.

Nice-to-haves

• Experience with fishing and/or boating, either professionally or personally.
• Strong understanding of e-commerce platforms and strategies for success.
• Ability to create compelling creative briefs for customer assets.

Benefits

• Competitive 401(k) plan with company match.
• Health benefits.
• Paid time off.
• Robust Wellness Program.